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Less heat. More moisture.

Help dry, tight-feeling skin hold on to comfort.

Dryness and tightness are symptoms, not a diagnosis. Shorter warm washes, fragrance-free care, and prompt moisturizing are sensible first steps. Creams and ointments generally hold moisture better than light lotions when skin is very dry.

Woman applying a clear moisturizing serum to her cheek
03 / DRY & TIGHT SKIN

What matters most

A considered approach.

01

Shorten warm washes

Keep baths or showers to roughly 5–10 minutes, use warm rather than hot water, and pat skin dry.

02

Moisturize promptly

Apply a fragrance-free moisturizer while skin is still slightly damp. Use a cream or ointment when a lotion is not enough.

03

Reduce dry-air stress

Reapply moisturizer after handwashing and when skin feels dry. A humidifier can help when indoor air is very dry.

A simple starting point

Three essentials. Kept clear.

WASH / 01

Keep it brief

Warm water, gentle cleanser where needed, then pat dry.

DAMP / 02

Moisturize

Apply cream or ointment before all surface water disappears.

AS NEEDED / 03

Reapply

Top up dry areas after washing and through the day.

Guidance, not diagnosis.

Dryness with persistent burning, pain, deep cracks, bleeding, a spreading rash, or signs of infection should be assessed by a healthcare professional. Stop any product that clearly worsens symptoms.

Guidance informed by American Academy of Dermatology · NHS contact dermatitis guidance · Reviewed August 2026